Publishing Overview - Game Advertising Online

Our Place in the Gaming Industry It all began in 2006 when a gaming website owner, dissatisfied with quality of ads provided by ad networks, deployed a system to sell his banner space exclusively to quality gaming advertisers. A browser based game owner who was contacted as potential advertiser proposed to use this system to sell his game's banner space. Word spread to other game site webmasters and Game Advertising Online was born. Over the next few years GAO grew to become a major ad network in the independent gaming website and browser based games sector, reaching an audience of 50 million viewers per month through over 100 web sites. In 2010 GAO was recognized and acquired by United Business Media, becoming a sister business to Gamasutra and Game Developers Conference (GDC). Staying true to original vision of quality gaming ads for quality gaming sites, GAO is expanding its services to global gaming industry. Game Advertising the Way it's Meant to Be People who visit gaming web sites are interested in games, and that is the only subject we advertise. Banners advertising games generate high click-through rates and positive user experience. Destination URL opens in new browser window to ensure user retention. GAO employs strict quality standards. All ads are banners and there are no text links, pop ups or unders. Each banner is human-tested for visual irritation, vulgarity, nudity, flash CPU usage and malware. We stay clear of online gambling and virtual gold sellers. Flexibility to Match Your Revenue Model Some publishers only work with GAO and we sell their site's entire banner inventory. Some publishers rotate GAO with other networks, such as AdSense. Some publishers conduct their own advertising sales and use GAO to fill unsold or remnant inventory. GAO is designed to maximize revenue. Available campaigns are automatically prioritized according to eCPM they produce for the publisher's web site. Advertisers are encouraged to bid higher to gain more exposure on the publisher's web site. Whenever possible, GAO displays native language version of the banner to each viewer. All campaigns are fully paid gaming campaigns with no "default" or charity ads. GAO offers 100% inventory fill. Any campaign that the publisher does not wish to run can be blocked instantly via the publisher interface. Optional campaign review and approval functionality is available. Instant Monthly Payments GAO advertisers pre-pay their campaigns in advance, which means publishers always get paid without delays. Payments are sent within one working day of each month's completion, via PayPal (with no receiving fees) or via bank wire transfer. Publishers who advertise can convert earnings to advertiser account credit with +20% bonus. Publisher Requirements Content: gaming or entertainment. Audience: primarily from North America / Western Europe. Traffic: at least 10,000 absolute unique visitors per day. Apply for GAO Publisher Account Contact Name: Contact E-Mail: URL of your web site/s: Description of your web site/s: Absolute unique visitors per month (10,000 per day minimum): Country breakdown, male/female ratio, age group percentages: Banner sizes and locations: List any other ad networks you will be using: Any questions or comments:

Real-Time Reporting Our sister businesses